First of all, we're biased. WordPress is our favorite of the platforms. WordPress offers a number of advantages over...
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Think of Your Website as an Investment: The Importance of Having a Website for Your Business
Technology has made it easier than ever to find products and services you need. Most people use the internet for...
Update Your Website for a Brand Refresh
Chances are, if you've been in business for a while, your website could use a refresh. For starters, make sure the...
5 Tips for Maximizing Customer Conversion on Your Website
To increase your website’s conversion rate, you need to make it as easy as possible for visitors to learn about all of...
3 Ways Virtual Tours Level Up Your Social Media and Online Presence
It's no secret that social media presence is vital for businesses of all sizes. However, what may be a surprise to...
Before You Redesign Your Website, Ask These Questions
Redesigning your website can feel like a daunting task, but it doesn't have to be. Here are some questions that you...
The Importance of Creative Design in Your Marketing Strategy
It's true that marketing strategies are constantly changing and evolving, but one element of marketing strategy will...
How does Google define content quality?
Last Friday (October 22), Google’s Webmaster Trends Analyst, John Mueller, shared insights into how Google determines...
Chatbots: Are they good for business?
Every day small businesses spend countless hours responding to customer service inquiries on social media platforms....
The Advantages of a Custom Website vs. DIY Website
A custom website built for your business's specific needs and branding gives your business the ultimate web presence....
What Is Organic Click-Through Rate (CTR) and 5 Ways to Improve It
What is the organic click-through rate of your site? The organic click-through rate (CTR) is the percentage of people...
How to Write Compelling and Click-Worthy Meta Descriptions to Reach More Customers
Meta descriptions may not be as important as they once were for improving your search engine rankings, but they do...
How E-A-T Affects Your Website’s SEO
E-A-T, or "Expertise, Authoritativeness, and Trustworthiness," is a group of factors that Google uses to measure your...