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Think of Your Website as an Investment: The Importance of Having a Website for Your Business
Technology has made it easier than ever to find products and services you need. Most people use the internet for...
Update Your Website for a Brand Refresh
Chances are, if you've been in business for a while, your website could use a refresh. For starters, make sure the...
5 Tips for Maximizing Customer Conversion on Your Website
To increase your website’s conversion rate, you need to make it as easy as possible for visitors to learn about all of...
The Secrets to Compelling Brand Storytelling
Marketing is about emotions and your brand creates an emotional connection with your customers. Brand is how people...
Before You Redesign Your Website, Ask These Questions
Redesigning your website can feel like a daunting task, but it doesn't have to be. Here are some questions that you...
The Importance of Creative Design in Your Marketing Strategy
It's true that marketing strategies are constantly changing and evolving, but one element of marketing strategy will...
How does Google define content quality?
Last Friday (October 22), Google’s Webmaster Trends Analyst, John Mueller, shared insights into how Google determines...
Chatbots: Are they good for business?
Every day small businesses spend countless hours responding to customer service inquiries on social media platforms....
The Advantages of a Custom Website vs. DIY Website
A custom website built for your business's specific needs and branding gives your business the ultimate web presence....
5 Social Media Platforms Good for Keyword Mining
It seems like everyone is trying to find the best keywords for their business these days. It's a complex process, and...
Staying on Top of It: Top 10 SEO Podcasts for 2021
It's challenging to stay on top of the latest trends in search engine optimization without reading up on all the new...
What Is Organic Click-Through Rate (CTR) and 5 Ways to Improve It
What is the organic click-through rate of your site? The organic click-through rate (CTR) is the percentage of people...
How to Write Compelling and Click-Worthy Meta Descriptions to Reach More Customers
Meta descriptions may not be as important as they once were for improving your search engine rankings, but they do...
3 PPC Trends That You Should Know About In 2021
One of the most important aspects of any business is marketing. That's why it can be tough to stay on top of all the...
How E-A-T Affects Your Website’s SEO
E-A-T, or "Expertise, Authoritativeness, and Trustworthiness," is a group of factors that Google uses to measure your...
Custom-built Websites Vs WordPress Themes
Custom-Built Website Custom-built websites are created from scratch. The workflow, design, and...
Top 5 Team Members Needed to Build a Awesome Web or Mobile Experience
Building a winning team can be challenging. That's why it is important to know who needs to be involved within...
Three Reasons Why You Need to Optimize Your Landing Page
A big part of a SEO campaign is optimizing content rich pages to drive traffic to your website. But many website...