September 30th is Podcast Day, and we want to celebrate by talking about how podcasts can boost your business profile....
CATEGORY ARCHIVE
Brand Awareness
Start with Brand: Creating the ideal brand identity for your company
How to create a brand that customers will love If you're a business owner, then you know that first impressions...
The Power of Video: How it can help your business
Video marketing is one of the most powerful and efficient ways to reach out to customers and promote your business....
Brand Refresh: Redesign Your Packaging and Marketing Collateral
Evaluate what's working and what's not with your current packaging and collateral If you've been in business for a...
5 Tips for Keeping Your Social Media Followers When You Rebrand
If you are looking to rebrand your business or organization, one of the biggest challenges that you will face is...
How to Update Your Branding and Marketing Style Guides
As your company grows and changes, it's important to make sure that your branding and marketing style guides reflect...
How to Evaluate Your Current Branding Strategy
Do you know how to evaluate your current branding strategy? If not, don't worry – you're not alone. Many business...
12 Ways to Update Your Brand
When it comes to branding, there are a lot of things that you can do in order to keep your company looking fresh....
The Secrets to Compelling Brand Storytelling
Marketing is about emotions and your brand creates an emotional connection with your customers. Brand is how people...
Before You Redesign Your Website, Ask These Questions
Redesigning your website can feel like a daunting task, but it doesn't have to be. Here are some questions that you...
The Importance of Creative Design in Your Marketing Strategy
It's true that marketing strategies are constantly changing and evolving, but one element of marketing strategy will...
Mobile Brand Awareness is Important to Your Business
Why (and How) Your Company Needs to Build Mobile Brand Awareness How aware is your target audience of your brand?...