Video advertising has emerged as a formidable tool that can propel your brand into the spotlight, taking your brand awareness efforts to unprecedented heights.
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Branding
Be Our Guest- on “Let’s Talk About That”
Learn more about the mission statement and purpose of our latest Elkhart podcast, “Let’s Talk About That.”
Cracking the Customer Code: Get to Know Your Customer Day and Beyond
What do cracking customer codes and Get to Know Your Customer Day have to do with anything? Why is it so important to understand and connect with your customer?
Your Brand is More Than Your Logo: Why You Need a Brand Book
As a business owner, you know that your brand is more than just your logo. Your brand is the combination of your...
5 Must-Haves for Your HVAC Website
HVAC professionals are quickly recognizing the importance of having a website to grow their business. Not only is it a...
Why Podcasts Boost Your Business Profile
September 30th is Podcast Day, and we want to celebrate by talking about how podcasts can boost your business profile....
Why Your Logo Design Is More Important Than You Think
A good logo is more than just an attractive design. It’s a powerful branding tool that can make or break a company. In...
What Your Logo Says About You
How to Pick the Perfect Logo for Your Business Your logo is one of the first things potential customers will notice...
6 Steps for Choosing A Great Name For Your Business
Among the many decisions to make when starting a business, choosing the right name is one of the most important. A...
Start with Brand: Creating the ideal brand identity for your company
How to create a brand that customers will love If you're a business owner, then you know that first impressions...
7 Ways to Use Video in the Awareness Stage of the Buyer’s Journey
Video marketing can be a powerful tool for raising awareness for a brand or product. By creating engaging videos that...
The Power of Video: How it can help your business
Video marketing is one of the most powerful and efficient ways to reach out to customers and promote your business....
Brand Refresh: Redesign Your Packaging and Marketing Collateral
Evaluate what's working and what's not with your current packaging and collateral If you've been in business for a...
5 Tips for Keeping Your Social Media Followers When You Rebrand
If you are looking to rebrand your business or organization, one of the biggest challenges that you will face is...
Update Your Website for a Brand Refresh
Chances are, if you've been in business for a while, your website could use a refresh. For starters, make sure the...
How to Update Your Branding and Marketing Style Guides
As your company grows and changes, it's important to make sure that your branding and marketing style guides reflect...
Updating Your Outdated Logo and Company Slogan
Revive your brand with a new look & feel When was the last time you updated your company logo and slogan? If it's...
How to Evaluate Your Current Branding Strategy
Do you know how to evaluate your current branding strategy? If not, don't worry – you're not alone. Many business...
12 Ways to Update Your Brand
When it comes to branding, there are a lot of things that you can do in order to keep your company looking fresh....
The Secrets to Compelling Brand Storytelling
Marketing is about emotions and your brand creates an emotional connection with your customers. Brand is how people...