Last Friday (October 22), Google’s Webmaster Trends Analyst, John Mueller, shared insights into how Google determines...
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SEO
Staying on Top of It: Top 10 SEO Podcasts for 2021
It's challenging to stay on top of the latest trends in search engine optimization without reading up on all the new...
What Is Organic Click-Through Rate (CTR) and 5 Ways to Improve It
What is the organic click-through rate of your site? The organic click-through rate (CTR) is the percentage of people...
How to Write Compelling and Click-Worthy Meta Descriptions to Reach More Customers
Meta descriptions may not be as important as they once were for improving your search engine rankings, but they do...
3 PPC Trends That You Should Know About In 2021
One of the most important aspects of any business is marketing. That's why it can be tough to stay on top of all the...
How E-A-T Affects Your Website’s SEO
E-A-T, or "Expertise, Authoritativeness, and Trustworthiness," is a group of factors that Google uses to measure your...
Three Reasons Why You Need to Optimize Your Landing Page
A big part of a SEO campaign is optimizing content rich pages to drive traffic to your website. But many website...