by Lisa Logan | May 23, 2022 | Brand Awareness, Branding, Marketing, Videography
Video marketing is one of the most powerful and efficient ways to reach out to customers and promote your business. Video can be used in a variety of ways, from creating short ads that are posted on social media, to producing longer videos as part of a comprehensive...
by Lisa Logan | May 12, 2022 | Brand Awareness, Brand Design, Branding, Featured, Marketing
Evaluate what’s working and what’s not with your current packaging and collateral If you’ve been in business for a while, it’s likely that your packaging and marketing materials have become lackluster or outdated. A brand refresh can...
by Lisa Logan | May 9, 2022 | Brand Awareness, Brand Design, Branding, Marketing, Social Media, ViviScape
If you are looking to rebrand your business or organization, one of the biggest challenges that you will face is managing your social media accounts during this process. This is particularly challenging if you have a large and active following on these platforms....
by Lisa Logan | May 2, 2022 | Branding, Marketing, Website
Chances are, if you’ve been in business for a while, your website could use a refresh. For starters, make sure the design is modern and the content is up-to-date. You may also want to consider including more videos on your site. Read on for more tips for...
by Lisa Logan | Apr 25, 2022 | Brand Awareness, Brand Design, Branding, Marketing
As your company grows and changes, it’s important to make sure that your branding and marketing style guides reflect those changes. This can be a challenge, but it’s necessary to maintain a consistent brand image across all of your marketing materials....