Video marketing is one of the most powerful and efficient ways to reach out to customers and promote your business. Video can be used in a variety of ways, from creating short ads that are posted on social media, to producing longer videos as part of a comprehensive marketing strategy.
How Video Marketing Benefits Companies
The benefits of video marketing are many and varied. For one, video is an incredibly engaging medium that captures attention like no other. A well-made video has the potential to go viral, which can result in a huge boost in brand awareness and reach for your business.
Additionally, video is a great way to build trust with potential customers. Seeing a real person talking about your product or service helps create a connection with viewers and makes them more likely to do business with you. Finally, video is an extremely versatile medium that can be used for a variety of purposes, from providing educational content to showing off your company culture.
How to Create Videos That Help Your Business Grow
Creating videos that are successful in promoting your business requires a bit of planning and creativity. First, you need to decide what type of video you want to create. There are three main types of videos that businesses use:
- Explainer videos: These types of videos are used to explain what your product or service is and how it can benefit viewers.
- Testimonial videos: These videos feature customers or clients talking about their experience with your business and why they would recommend you to others.
- Brand videos: These types of videos are all about showcasing your company culture and values.
Once you’ve decided on the type of video you want to create, it’s time to start thinking about the production process. If you’re not experienced in video production, then consider hiring a professional video production company like ViviScape to help you create a high-quality video.
If you want to DIY your video, there are a few things you need to keep in mind. First, make sure you have access to high-quality equipment. This includes a good camera, lighting, and sound equipment. Second, script your video out before you start filming. This ensures that your video flows well and covers all the important points you want to make. Finally, edit your video carefully before you post it online.
Once your video is complete, it’s time to start promoting it. The best way to do this is by posting it on social media to reach a wider audience. You can also embed your video on your website or blog, or email it to your list of subscribers.
Tips for Using Video to Reach New Customers
Now that you know how video marketing can benefit your business, here are a few tips to help you get started:
- Keep it short and sweet: Customers have short attention spans, so make sure your videos are under two minutes.
- Make it visually appealing: Use high-quality visuals and graphics to make your videos more engaging.
- Use an attention-grabbing headline: Write a headline that will make viewers want to watch your video.
- Optimize for search engines: Use keywords and tags to ensure your videos come up in relevant searches.
- Promote, promote, promote: Post your videos on social media and other websites to reach a wider audience.
Case Study of a Business That Used Video Successfully
Airbnb
Airbnb created a series of videos called “Made possible by Hosts” showcasing the benefits of using their service.
You’ve probably seen the latest Airbnb commercials with scrapbooking style snapshots from people’s vacations and stays at Airbnbs. In the “Baecation” commercial, we see snapshots of an elderly couple posing at an Airbnb “Villa Pi Blau” to the tune of Jay-Z’s “Bonnie & Clyde” is my favorite. The smiling baby in the “Mambo Italiano” commercial is equally enchanting in his adorable baby snapshots in a Sicilian villa to the tune of Dean Marin’s “Hey Mambo.” These commercials, along with their music, stick in the mind.
As you can see, video marketing can be a powerful tool for promoting your business.
More Video Marketing Tips
Here are a few more tips to help you make the most of video marketing:
- Use video to tell a story: Customers connect with stories, so use video to tell the story of your brand or business.
- Create videos that are informative and entertaining: Customers want to be both informed and entertained, so make sure your videos are both informative and entertaining.
- Keep it short and sweet: Customers have short attention spans, so make sure your videos are under two minutes.
- Make it visually appealing: Use high-quality visuals and graphics to make your videos more engaging.
- Use an attention-grabbing headline: Write a headline that will make viewers want to watch your video.
Following these tips will help you create videos that are successful in promoting your business and reaching new customers. Video marketing is a powerful tool that should be used to reach your target audience. By using the tips above, you can create videos that will help you reach new customers and grow your business.
Final Thoughts
No matter what your business goals are, video marketing can help you achieve them. If you’re not sure where to start, our team of video marketing experts at ViviScape can help. We can create a customized video strategy for your business that will get you the results you’re looking for. Contact us today to learn more.
