Podcasting has become one of the most popular forms of audio content on the internet today. With a podcast, you can talk to your customers on a one-on-one basis. It’s also an underused marketing tool with the power to engage customers on a more personal level. Podcasts are an effective way to share your message, no matter what industry you are in. A large variety of podcasts exist out there, targeting every niche imaginable. It’s also one of the most underrated marketing tools for businesses. This blog post discusses why podcasting should be part of your marketing strategy and how it can help grow your business by increasing brand awareness and potential customer base.
To start, here are a few reasons podcasts are a valuable marketing tool:
- Podcasts are recorded and distributed through the internet. Also, users can download episodes from your website if you’d like.
- Starting a podcast is affordable. With the right equipment (decent microphone), you can be ready to broadcast within minutes.
- Podcasts are an excellent way for you to promote your business and help you grow your brand awareness and potential customer base!
Share Your Story
Just like you, every business owner has their own unique story to tell. Podcasts are an effective way to share your message with the world.
Writing blog posts does not have to be complicated or time-consuming. All you need is a computer (with a microphone) and an internet connection.
What you will need for you to create your podcasts:
- A microphone (some laptops already come with built-in microphones)
- Recording software like Audacity or GarageBand
If you aren’t sure which platform you should use, Google has some great tips on how you can choose the right one for you.
Once you have found the right platform, you can start recording your podcast episodes. Pick a fun and clever title for each episode of your podcast. You want it to be catchy so that people will click on it when they see it online.
Before you publish them or share them with others, make sure you edit your podcasts. You want them to sound great, and you don’t want there to be any background noises.
After editing your podcast, upload it in a few simple steps.
If you need help with these steps, ask for help from someone who knows how to publish your podcasts on all major platforms.
Now, you can share it with the world. Get the word out by letting people know about your latest episode in different social media groups and online forums. This helps you grow your audience. Once people start seeing how valuable of an asset you are for their community, other members will listen and subscribe to your podcast. People will start recognizing you because of these podcast episodes, and it’s also an excellent opportunity to share your message with others through the audio contact that the episodes provide. Make sure to include links in each episode so you can direct listeners to your website or other resources.
Also, consider adding a subscribe button on your blog post so that people interested in downloading these episodes will be able to do so with just one click.
Podcasts Help Grow Your Audience
As you can see, podcasts are a great marketing tool that you should not overlook. They help grow your audience and allow you to connect with them in ways you couldn’t before.
It doesn’t matter if you know little about podcasting or technology. Online podcasting services and platforms make it easy to put together a podcast. One free podcasting platform is Anchor. You can also contact a digital marketing agency like ViviScape to help get you started on your podcasting journey. It’s always good to start with the best quality because it makes a lasting impression that could generate leads and sales.
Podcasts build brand awareness.
Podcasting is a fantastic way for you to share your message with the world, which, in turn, will help you grow your brand.
This allows you to introduce yourself before people even get a chance to meet you in person. Through podcasting, you can connect with your audience on a more personal level and address concerns or questions they might have about you and your company.
You should also consider adding links in each podcast episode so you can direct people back to your website where they can learn even more about who you are as well as what it is you offer.
Podcasts help SEO
Not only will you be able to grow your audience, but you can also help your website and search engine rankings by using podcasts as part of your marketing strategy.
This is because they allow you to share links back to your blog posts or other web content that people might find helpful. This allows you to get more exposure for yourself as a professional online. It builds credibility as well as links.
Think about content structure when creating a podcast
A podcast can sometimes feel like a casual conversation, but it still has structure and theme. Whether you’re producing formal or conversational content, keep in mind what your primary focus should be. Hence, Google understands how to index this new type of media for users who are searching online. A clear theme also helps listeners know where their time goes without getting lost, among other topics being spoken about during the show’s runtime.
Choose Episode Titles Wisely
Your podcast titles are the first thing people see when they visit your website. They should be clear and descriptive while considering that you can only use 40 characters for each episode title. The best way to make sure there is no confusion about what your show entails will involve using keywords throughout all of its content. Hence, not just have one or two mentions at strategic moments during episodes but rather sprinkled throughout every part related directly-and-indirectly with this term (keyword).
If you are ready for your podcast debut, do some research for the best microphones and take the time to map out a detailed script beforehand. Being prepared will add quality to your audio content. Our marketing team at ViviScape can help you to prepare high-quality episodes and sharpen this marketing tool to perfection.