It seems like everyone is trying to find the best keywords for their business these days. It’s a complex process, and it can be even more challenging to develop new ideas. If you’re looking for some inspiration, take a look at your social media feed. You’ll likely notice that people are talking about products or services related to what you provide. By mining social media for keywords, you’ll have plenty of relevant terms from which to choose.
Twitter’s Search Functionality
While on Twitter, take a look at what people are saying about your brand or industry. Use the “Trending” feature to check out general trends in your industry and see how many people are talking about them. To do this, click on the “Explore” section and select topics “for you” or “trending.” If you’d like to check out local trends that apply to you (if you’ve allowed Twitter to know your location), select the “for you” category and then type in the topic. The results will be trends and topics that people in your community and industry are discussing.
A great way to find some quick inspiration is by looking for hashtags that describe your business (or competitors). For example, if you’re in the fitness industry, look for #fitspo or #fitness.
You can also check out what people are saying about your competitors to get some inspiration. If your competitors have a new product coming out soon, see which hashtags people use when talking about it. You’ll likely find that there’s at least one hashtag that describes your business or topic of interest.
For more targeted results, try using keywords in Twitter’s search bar. This narrows down the pool of people talking about specific topics to just those searching (so it isn’t 100% accurate), but you’ll still get a great idea of what terms they use when discussing similar things to your business.
Google Trends
Google Alerts is an excellent tool for ensuring that you never miss out on what people say about your brand or industry. You can use it to receive customized email updates whenever new content containing specific keywords pops up online. You can set up alerts by going into the Google Alerts dashboard and adding keywords that describe what you provide! Since the results will be specific to your industry, you’ll be able to use them as an effective source of inspiration for keyword research.
Google Trends is another great way to find new ideas for keywords. Just type in a couple of terms related to your business, and you’ll be able to see which ones have been rising in popularity over time. This will give you a great idea of what people are searching for when looking for products or services related to yours.
Reddit Keyword Suggestions
If you’re not already using Reddit, this is one social media platform that can yield some excellent results when it comes to keyword research. You can find all sorts of subreddits that are dedicated to your industry! Just type in a few relevant keywords, and you’ll get tons of potential terms for inspiration.
Since Reddit is largely user-driven, the results will likely come from people who have first-hand experience with what you offer. This makes it an excellent place to look for new ideas that will work well with your customers.
LinkedIn’s Search Functionality
LinkedIn’s search bar is a great way to find popular keywords. The LinkedIn platform serves 722 million users, so it’s easy to see why this is the ideal place to find hot keywords for specific industries.
You can find influencers by typing in a keyword or topic in the search bar and clicking “See all activity” on the person’s profile. You’ll be able to see what articles and posts they have shared in the last three months.
Just like the other social media platforms, you’ll be able to see which terms and phrases have been trending recently. This gives you tons of great ideas that can help your content stand out.
Facebook Ad Targeting Options
One of the best things about Facebook ads is running them to target an extremely specific audience. Whether you’re looking for customers in a particular location or people who are interested in supporting your cause, this social media platform has tons of options that will help you get more traffic!
You’ll be able to choose from a wide variety of demographics, so you can hone in on the exact type of people who are likely to be interested in your products or services. From age and location to interests and more, there’s plenty that Facebook will help you target.
Using Facebook’s ad targeting, you can learn about the target audience’s:
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Education level
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Interests
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Occupation and place of work
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Age
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Location
Just like other types of social media platforms, this one also has an excellent search function. You’ll be able to use keywords and phrases that will help you find the people who are most likely to become your customers.
Facebook ads can be expensive, but they’re also one of the best ways to get more traffic from qualified leads. This is because these users have been shown to contain higher buying potential compared with other groups.
Creating Facebook ads is an excellent way to help you find new keywords and phrases that will work for your business. Whether through search or targeting options, this social media platform can be a fantastic source of inspiration.
Keywords are guideposts that help customers find your content by envisioning a shared way in which people see an idea but set through words found on search queries such as “keyword for [topic].” So when you look into keywords associated with any given topic, try to think about them as potential places where one might be able to locate relevant information from blogs or ads explicitly related to those subjects
Mining social media isn’t always the easiest thing to do, especially if unfamiliar with these platforms. However, they can be one of the most effective sources of inspiration when finding some great keywords. You’ll likely find some good ones just by looking at what people are saying and what they’re interested in. If you need help finding keywords and optimizing your website, let’s talk about the options and possibilities! Viviscape’s team of experienced marketing specialists can help you develop a more effective marketing strategy.
