Do you know how to evaluate your current branding strategy? If not, don’t worry – you’re not alone. Many business owners struggle with this question, especially when they’re first starting out. In this article, we’ll discuss the steps you need to take to evaluate your branding strategy and make changes where necessary.
Define Your Company’s Branding Strategy
Your company’s branding strategy should be focused on who you are, what you do, and how you want to be perceived by your target audience. If you’re not sure where to start, take some time to research your competitors and see how they’ve positioned themselves in the market. Once you have a better understanding of your company’s place in the market, you can start to develop your own branding strategy.
Here are a few questions to ask yourself as you begin this process:
- What are our core values?
- What makes us unique?
- How do we want to be perceived by our target audience?
Answering these questions helps you develop a clear and concise branding strategy to use as a foundation for all of your marketing efforts. Now that you know how to define your company’s branding strategy, let’s move on to the next step.
Evaluating Your Current Branding Efforts
There are a few key questions to ask yourself to get an accurate picture of how your branding strategy is performing:
- Are we attracting our target audience?
- Are people engaging with our brand?
- Are we generating leads and sales?
If you’re not seeing the results you want, it may be time to make some changes to your branding strategy. But how do you know what needs to be changed?
Evaluate How Well Your Brand Is Currently Being Executed
When evaluating your branding strategy, it’s important to take a close look at all of the elements that make up your brand identity. This includes everything from your logo and website design to your social media presence and marketing collateral.
Ask yourself:
- Does our branding reflect our company’s values and mission?
- Is our brand identity consistent across all channels?
- Are we using the right mix of marketing tactics to reach our target audience?
If you’re not happy with the answers to these questions, it’s time to make some changes. Luckily, there are a few easy ways to improve your branding strategy.
Make a Plan to Improve Any Areas That Need Improvement
First, take a close look at your website design. Is it outdated or not mobile-friendly? If so, it’s time for an update. Your website is often the first impression potential customers have of your brand, so make it a good one!
Mobile responsiveness is a must-have for any website. With the latest stats showing that mobile users surpass desktop ones, it’s not feasible to ignore this important aspect of web design. Thankfully, there are plenty of tools available to help you create a fully responsive site without breaking the bank or having to spend hours on coding and development – all while still being able to maintain full control over the look and feel of your site.
There are a few great tools that can help you with responsive web design:
- Bootstrap: A front-end development framework that includes responsive design features.
- Foundation: Another front-end development framework with responsive design capabilities.
- Responsive Design Checker: A tool that helps you to test the responsiveness of your website. Check it out here.
Sometimes it’s best to put this work in the hands of a professional web development team. ViviScape has both web developers and software developers to help clients upgrade their websites and apps.
Next, take a look at your social media presence. Are you regularly posting engaging content? If not, it’s time to step up your game. Social media is a great way to connect with potential and current customers, so you want to make sure you’re using it effectively.
Finally, consider your marketing collateral. Do you have high-quality, branded materials that you can use to promote your business? If not, it’s time to invest in some new assets.
By making a few simple changes, you can dramatically improve your branding strategy and start seeing better results.
Evaluating and improving your branding strategy is an ongoing process – but it’s one that’s well worth the effort.
Implement the Changes and Track the Results
Once you’ve made a plan to improve your branding strategy, it’s time to put those changes into action. Start by updating your website design and social media presence. Then, create some new marketing collateral and start using it to promote your business.
Finally, track the results of your efforts and adjust as needed. By regularly evaluating your branding strategy, you can ensure that it’s always working to your advantage.
Evaluating and improving your branding strategy is an essential part of running a successful business. By taking the time to ensure that your branding is on point, you can set your business up for further success. If you need help with your branding strategy, please contact our marketing team at ViviScape. We can help you evaluate your brand and update it to reflect your company’s current mission and values. Contact us or call (574) 207-6511.
