In a world where many people buy and sell homes online, real estate agents need to find new and innovative ways to market their property. Virtual tours are an excellent way to do this, as they allow potential buyers to explore the home from the comfort of their own home. By using virtual tours, agents can give buyers a better idea of what the property looks like and help them decide more quickly.
Additionally, virtual tours can showcase properties that are not yet ready for showings. This is a great way to generate interest in those homes and increase the chances of making a sale. Overall, using virtual tours is an excellent way for real estate agents to sell homes quickly and efficiently.
What are virtual tours?
Virtual tours, also known as virtual reality or 360-degree tours, allow potential buyers to go on a virtual tour of the property. Viewers can look around and explore everything from any angle – allowing you to see inside all rooms in the house. When the tour is complete, buyers can leave comments and questions for the agent.
Virtual tours are available on a variety of platforms, including YouTube and Google Street View. Some real estate agents have begun to include virtual reality headsets as part of their sign-up package or showings.
Why should marketers use virtual tours?
Virtual tours create a sense of intimacy and show the true beauty of the house. In this day and age, buyers are looking for an attractive and practical home. Virtual tours allow them to get a sense of how the house feels from different angles – helping them decide if it’s the right fit.
Due to the increasing use of mobile devices, it has become easier for viewers to explore virtual tours on their own time. They can use their phone, tablet, or computer to explore the house when convenient for them. This has led to an increase in showings, leading to a sale.
Virtual tours are available on platforms like YouTube and Google Street View. This gives agents more exposure and helps them reach a wider audience of potential buyers. Additionally, it’s a great way to attract new viewers and increase your exposure.
Global Access
Virtual tours allow potential buyers to explore homes from anywhere in the world, even when buyers can’t physically see the house. This is especially helpful for sellers who live out of state or overseas.
Anytime, Any Place
You can do virtual tours at any time – giving you more flexibility and control over your marketing strategy. Virtual tours are done with a professional photographer, allowing you to set up showings at any time of day.
Virtual tours can also be helpful for agents who have multiple listings and little time to spare. Not only do they allow buyers to explore the home from their own homes, but they don’t require live showings or appointments, and this means the agent doesn’t have to be in the area to show their home.
Hassle-Free Marketing
Virtual tours are an easy, inexpensive marketing strategy that only takes a few minutes every day. Once you set up your virtual tour with a professional photographer or 360 camera, they’ll do all the work for you – allowing you to focus on other areas of your business.
Increase Revenue
Virtual tours allow potential buyers a chance to explore the house from their own homes before going through all the trouble of setting up an appointment or driving out to see it themselves. This increases the chances of reaching a sale, as there is already interest being generated for the home.
Professional Appeal
Virtual tours have a more professional appeal than just pictures alone. VR headsets make the whole experience feel more formal and ‘real.’ This is also effective for buyers who are nervous to see or buy a home – it’s easier for them to explore the space through an online platform.
Virtual Tours Offer a More In-Depth Perspective
The best virtual tours include shots from different angles, and some even have video shorts that provide a more in-depth perspective of the property. Virtual tours can be used to market any property, including houses, business spaces, and luxury resorts worldwide.
These online tours help home buyers make a more informed decision about whether they would like to put in an offer or not.
Showing Coming Soon Homes
Not only are virtual tours great for selling homes, but they are also excellent for marketing homes that are not yet ready for showings, such as empty luxury real estate. This is a great way to generate interest in the property and increase the chances of making a sale.
Creating a Virtual Tour for Your Brokerage
Virtual tours are created using 360-degree photography equipment and software to allow potential buyers to visit the property from their own homes. These tours are produced in several ways, including shooting photos or videos with special cameras (360 degrees) and shooting images on your phone. However, if you want your virtual tour to look more professional, it might be a better idea to hire someone with photography and video skills to help you out. ViviScape‘s team of VR experts can produce professional, high-resolution virtual tours that will help you sell your listings faster.
It is important that your property is well-maintained and staged for the camera before the virtual tour is recorded because staging influences how attractive it looks to potential buyers. The more professional your virtual tour’s video or photography quality, the better results you are likely to get.
Social media platforms like Facebook and Instagram are excellent outlets for sharing virtual tours of your listings with potential buyers. Virtual tours are an excellent way to get more showings and increase your chances of selling your property. The more tools in your marketing toolkit, the better. Many realtors are using virtual tours as one of their primary selling methods.
Virtual tours can be used to market any property, including houses, business spaces, and luxury resorts worldwide. Advertise your resort or hotel with a 360-degree video tour to draw more customers and increase revenue. Just like with a regular virtual tour, it’s essential that your resort is properly maintained and staged for the camera. The more professional the video quality of your tour, the better results you will get.
Whether you’re a realtor, property manager, or resort owner, ViviScape‘s VR team can help you market your space. If you’re interested in learning more about virtual tours and how they can help you sell your property, please contact us today or call (574) 207-6511.
