We all know what traditional direct mail is, but what is AR direct mail? This article explores the many uses for augmented reality in direct mail advertising. Read on to learn how AR is used in direct mail and for tips about how you can use augmented reality in your direct mail campaigns.
What is AR Direct Mail?
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world. AR direct mail is a great way to engage customers and increase response rates. It allows you to create an interactive experience that is more engaging than traditional direct mail.
Ways to Use AR Direct Mail
There are several ways to use AR in direct mail campaigns:
- Use AR to create a 3D product model that customers can interact with.
- Use AR to create an interactive tour of your company or facility.
- Use AR to promote special offers or discounts.
- Use AR to add video content to your direct mail piece.
- Use AR to add animation or other special effects.
AR direct mail can be used to promote a wide variety of products and services. It is a great way to engage customers and increase response rates. If you are looking for a way to stand out from the competition, AR direct mail is the way to go. ViviScape‘s team of AR specialists can help you create and execute a successful AR direct mail campaign.
AR 3D Product Models
You can use augmented reality to create 3D product models that customers can interact with. With AR, customers view your products from all angles and in greater detail.
Apple is a company that has used AR 3D product models in its direct mail campaigns. In one campaign, it used an AR model of the new iPhone to show its features.
AR Interactive Tours
Augmented reality can also be used to create interactive tours of your company or facility. With AR, customers can explore every corner of your company or facility.
The Coca-Cola Company created an AR interactive tour of its bottling plant in Las Vegas. This was a great way to show customers what the plant looks like and what it does. The tour also included videos and other interactive content.
Virtual tours are our thing at ViviScape. Adding augmented reality makes them even better. Contact ViviScape to learn more about how we can help you create and deploy interactive tours using augmented reality.
AR Special Offers and Discounts
Augmented reality can also be used to promote special offers or discounts. You can use AR direct mail to create interactive coupons that customers can scan with their phones. You can also use AR to create animated ads that show customers how they can save money.
AR Video Content
You can also use augmented reality to add video content to your direct mail piece. One popular home improvement company used AR to add video content to its direct mail campaign. In the campaign, it showed how to install a ceiling fan. This was a great way to engage customers and teach them how to do home improvements themselves.
If you are looking for a way to add video content to your direct mail campaign, AR is the way to go. Contact ViviScape to learn more about how we can help you create and deploy effective AR video content.
AR Animation and Special Effects
Augmented reality can also be used to add animation or other special effects to your direct mail piece. The toy company, Mattel, used AR to add animation and other special effects to its direct mail campaign. In the campaign, it showed how its toys worked. This was a great way to engage customers and teach them about its products.
Benefits of AR Direct Mail for Your Business
There are many benefits of using augmented reality in your direct mail campaigns. Some of the benefits include:
- Increased Engagement: AR tours allow your customers to explore every corner of your company or facility. They can also interact with your content in a variety of ways.
- Increased Response Rates: AR allows your customers to explore your product or service in greater detail. This increases sales and get customers interested in what you have to offer.
- Increased Sales: With AR, customers can learn about your product or service in a more interactive way. This helps to increase interest in your product and convert more leads into sales.
If you are looking for a way to increase engagement, response rates, and sales, augmented reality is the way to go. Contact ViviScape to learn more about how we can help you create and deploy effective AR direct mail campaigns. Contact us or call (574) 207-6511.
