It’s no secret that social media presence is vital for businesses of all sizes. However, what may be a surprise to some is the effectiveness of virtual tours in bolstering this presence. There are three specific ways virtual tours can take your social media and local marketing to the next level.
1. Improves Local SEO
Virtual tours have several benefits for improving local search engine optimization (SEO). For example, virtual tours can help you increase your website’s click-through rate from search result pages. Virtual tour software also makes it simple to add additional relevant content to your website, and the more relevant content your website has, the higher it ranks on search engines.
As we all know, getting people to click through to your website is one of the most important steps in boosting your online presence. Virtual tours attract visitors who want to experience a business from a closer perspective. These tours allow a potential customer to step in and try out a location or product in 360-degree views.
What’s even better is that Google Street View technology can bring potential customers who discover your business listing in the search results right to your storefront. Visitors explore your business from the safety (no Covid worries) of their own homes – just as they would have if they had visited it in person. This is a great way to show potential customers what your business is all about and convince them to visit in person.
2. Boosts Social Media Presence
One of the best ways to improve your social media presence is by using videos. And what better way to show potential customers around your business than through virtual tours? Virtual tours enable you to showcase multiple different angles around your business, allowing viewers to explore your establishment on their own time. By providing an in-depth look at what you have to offer, virtual tours keep potential customers on your website for longer. Since users tend to engage with videos more than other types of content, this provides you with the opportunity to capture your target audience’s attention through social media ads and promote engagement through clickable links to other pages on your website.
Word-of-Mouth Advertising and Referrals
Virtual tours make it easy for customers to grow their customer base by telling others what you offer. For example, your virtual tour can include testimonials or reviews of past clients. This way, potential new customers who may not know what to expect will feel reassured that they’re in good hands after hearing about what previous customers had to say.
You might also want to include links to social media pages throughout the virtual tour. There are many different ways you can integrate social media into your tours. For instance, you could show off recent tweets or provide links to Facebook and Instagram, so viewers have the opportunity to follow you on these sites. Remember, word-of-mouth advertisements and referrals are golden.
When promoting your business online, 360-degree virtual tours are an essential tool. Not only do they help you improve your local SEO and social media presence, but they also keep potential customers on your website for longer. To make the most out of your virtual tours, be sure to post them on your YouTube channel and include keywords in the title and description. This will help your videos appear in relevant search results and allow more people to discover your business.
3. Keep Customers on Your Website Longer
The number one reason people leave your site is boredom. This doesn’t have to be the case, though; virtual tours can keep them on your site longer by giving them something to do while they’re there. To avoid having visitors abandon your website, add interactive tours with quizzes that will keep them focused on what’s in front of them.
Users who engage with a virtual tour are less likely to bounce from the page quickly, which means they are more likely to see the other content on your website. This improves your click-through rate, leading to better exposure for your business and improved rankings for local SEO keywords.
These are just three of the many benefits virtual tours have for improving social media presence and local online marketing. To learn more about how virtual tours can level up your social media presence, be sure to check out some of our other articles about virtual tours. Please view one of our latest virtual tour examples.
At ViviScape, we understand the importance of virtual tours for businesses. That’s why we offer 360-degree virtual tour services designed to help you improve your online presence. Our team of experienced professionals will work with you to create a virtual tour that showcases your business in the best light possible.
At ViviScape, we understand that each business is unique, and we’ll work with you to create a tour that reflects your individual brand. We also offer a wide range of additional services, such as social media integration and SEO optimization, to help you make the most out of your virtual tour.
If you’re looking for an easy way to boost your social media presence and local online marketing, ViviScape is the right choice for you. Contact us or call us at (574) 207-6511 to discuss how virtual tours can boost your online presence and engagement.
