As a business owner, you know that social media is a powerful tool to reach new customers and grow your business. But with so many social platforms out there, it can be tough to know which ones are worth your time and energy. Here are the top five social platforms your business needs in 2022:
With over 2 billion monthly active users, Facebook is still the king of social media. And for businesses, it’s a great platform to connect with potential and current customers. You can use Facebook to share your brand’s story, product updates, special offers, and more. Plus, with Facebook ads, you can target specific demographics, interests, and even locations to make sure your ads are seen by people who are most likely to convert.
If your business is visual in nature, then you need to be on Instagram. This platform is all about photos and videos, so it’s perfect for businesses in the fashion, food, travel, or design industries. Plus, with Instagram Stories, you can give your followers a behind-the-scenes look at your business or take them along on virtual product tours. And just like Facebook, you can use Instagram’s advertising feature to reach new audiences.
Twitter is great for businesses that want to build relationships with influencers and thought leaders in their industry. It’s also a great platform for sharing timely updates or newsworthy content related to your business. In addition to connecting with other businesses and individuals on Twitter, you can also use hashtags to reach potential customers who are interested in the topics you’re tweeting about. Just be sure to keep your tweets concise—remember, you only have 280 characters!
If you’re B2B focused or selling products/services that target other businesses, then LinkedIn should be a key part of your social media strategy. LinkedIn is great for sharing blog posts (which can help improve your SEO), promoting company announcements, and connecting with other professionals in your field. You can also use LinkedIn Ads to target decision-makers at specific companies or in certain industries.
Pinterest is another visually-focused platform that’s perfect for businesses in the fashion, home décor, DIY/crafting, or food industries (among others). This platform is all about inspiration—users come to Pinterest when they’re planning weddings, looking for recipes, or researching travel destinations. And since most Pinterest users are women (80%), it’s a great way to reach female consumers who might be interested in what you’re selling. You can use Pinterest ads or promoted pins to get your products in front of potential customers both on and off Pinterest.
These are just a few of the many social platforms out there that can help grow your business—so don’t feel like you need to be on every single one! Instead, focus on creating strong presences on a few key platforms where you know your target audience is spending their time online. Not sure where to start? Contact our marketing team at ViviScape to create or refine your social media strategy for 2022! Also, check out our marketing packages. We’ve got something for every type and size of business.
Do you need help with social media? Let’s talk!