So many business owners avoid video marketing because they feel it’s too difficult to execute and it’s not worth the trouble. Those businesses are missing out on the best marketing power tool in digital marketing. In this article, we’ll examine what video marketing entails and how it can catapult leads and sales for your company.
If you’re looking for ways to increase traffic to your website, ViviScape has the perfect solution for you. Our video marketing packages are designed to help you get the most out of your online presence.
Our ViviScape videographers create engaging and effective videos that attract new visitors and keep them coming back for more. We’ll work with you to develop a strategy that meets your specific needs and achieves your goals.
What is video marketing and why should you care?
Video marketing is a way to use videos to promote and market your business, product, or service. It can be used to increase brand awareness, drive traffic to your website, or generate leads.
A few key reasons why you should consider using it:
- Videos are highly engaging and reach a larger audience.
- Videos promote your brand, product, or service in a creative and unique way.
- Videos help you rank higher in search engine results pages (SERPs), which can lead to more website visitors.
- Videos generate leads and sales.
- Videos build trust and credibility with your audience.
If you’re not using video marketing, you’re missing out on a great opportunity to reach and engage your target audience. Contact us today to learn more about our video marketing packages and how we can help you get started.
What type of videos should you use for your business?
The type of videos you create depends on your goals and objectives. Here are a few ideas to get you started:
- Brand awareness videos: These videos introduce your brand to a new audience and build trust and credibility.
- Product or service videos: These videos promote a new product or service, or show how your existing products and services benefit customers.
- Educational videos: These videos teach your audience about a topic related to your business.
- Testimonial videos: These videos feature customer testimonials that help build trust and credibility with your audience.
- How-to videos: These videos show your audience how to do something, such as how to use your product or service.
No matter what type of video you create, make sure it is high-quality and informative. This ensures that your video stands out from the rest and helps you achieve your desired results.
Tips for Creating Videos that Convert
When creating videos for your business, there are a few things to keep in mind:
- Keep it short and sweet: People have short attention spans, so make sure your videos are under two minutes.
- Make it visually appealing: Use visuals, such as images, graphics, and footage to make your video more engaging.
- Use a call to action: Include a CTA, such as a link to your website or a coupon code, at the end of your video. You want the customer to take action, so guide them in doing so.
- Promote your videos: Make sure your videos are easy to find by promoting them on social media, your website, and other marketing channels.
By following these tips, you can create videos that help you achieve your business goals.
Examples of successful video marketing campaigns
- Dollar Shave Club: This company used a humorous video to introduce their brand and product to a new audience. The video went viral, helping the company achieve major success.
- GoPro: GoPro is a leader in the action camera market, and they use video marketing to promote their products and brand. Their videos feature stunning visuals and are often extreme sports-themed.
- Old Spice: Old Spice is another company that uses humor in their video marketing campaigns. Their videos are famous for being quirky and humorous, and they have achieved great success with this approach.
- AirBnB: AirBnB uses video marketing to promote their unique brand and product. Their videos are often emotional and highlight the personal stories of their customers.
- Geico is well-known for their funny commercials. Their commercials are often hilarious and are sure to draw in a large audience. By using humor, Geico is able to create engaging and memorable commercials that will stick in people’s minds.
These are just a few examples of successful video marketing campaigns. By creating high-quality videos that are entertaining and informative, you can achieve great results for your business.
ViviScape offers video marketing packages designed to help you get the most out of your online presence. We’ll work with you to develop a strategy that meets your specific needs and helps you achieve your goals. Contact us today to learn more about our video marketing services and how we can help you get started.