It’s no secret that 3D imagery and 360 tours are becoming more and more popular in the marketing world. It increases engagement, boosts sales, and creates an emotional connection with potential customers. According to Zillow, 3D tours of property listings can potentially increase the sales price by as much as 50%. In this blog post, you’ll learn how interactive photography can help your business grow by incorporating 3D imagery and virtual reality into your strategy.
Real estate professionals have been the first to incorporate 3D into their marketing strategy, and it’s paying off for many of them. Hospitality, resorts, construction, and the insurance industries are also adopting this innovative marketing tool to generate interest in their properties and offerings.
This article is for any business, whether selling real estate or owning a small retail boutique shop. 3D and 360 photography can be useful for all industries. Realtors took advantage of this technology early because their business revolves around conveying a sense of place and selling a location. You sell a site or property by showcasing it in the best way you possibly can. With 360 cameras and Matterport, you can set the potential client in a virtual showroom all online. They can view homes of all sizes and locations from the comforts of home.
As stated, using interactive marketing to sell real estate property is a great way to increase your exposure and engage potential customers. For example, people browsing online listings for homes will be able to view the properties in different lights by rotating them around with their mouse. This gives them an idea of how the lighting will look in each room and if there are any blind spots.
This method is becoming more popular because it allows potential customers to make a clear decision on whether or not they want to purchase the property before setting foot inside of it! Realtors who use this type of marketing have seen a sizable increase in their bottom line.
How do realtors use 360 images and VR tours to sell homes?
360 images and VR tours are helping realtors sell homes faster. Generally speaking, buyers visit 12-15 houses before they purchase a home. However, interactive imagery software like Google Street View Virtual Reality (VR) tour now allows buyers to view all available properties without being there physically; instead, their view is from the comfort of their home. This saves them time and funds (if out of state).
The use of 360 images and VR tours is also beneficial to homeowners selling their property for the first time. This technology allows potential buyers to view homes they may not have been able to otherwise, such as those located in a gated community or situated on a hill that would require climbing stairs.
This increases exposure and allows buyers who otherwise wouldn’t have viewed that property before purchase; it helps determine whether their family could live there.
That’s just some of the ways realtors are using 360 images and VR tours in their marketing strategy to sell homes faster.
What is the difference between 360 photographs and VR tours?
VR creates a fully immersive experience for the consumer, while their flatness limits 360 photos. Although 360 photos can provide a sense of depth, they don’t do it as well as VR.
Virtual Reality is taking the real estate industry by storm – and for good reason! This type of immersive technology makes virtual tours accessible to anyone with an internet connection. Whether you’re at your computer or on the go using a mobile device, consumers have the chance to explore a property from any angle at their fingertips.
Often, the terms 3D, 360 video, and virtual reality are used interchangeably. However, there are differences. 360 video shows a panoramic view at 360 degrees, but it lacks the depth of 3D. You’ve probably seen 360 video on Facebook timelines. In these videos, you can see in panoramic view. Outdoor sports enthusiasts use these to show their perspective. Skydiving videos are a great example of 360 video use. Many real estate professionals use 360 video and still to create impressive online listing tours. When used with Matterport technology, the tour becomes even more immersive! Contact us today for a free consultation!
3D video has depth yet lacks the panoramic viewpoint of 360 video. 3D, on the other hand, reaches out at you. It gives you the feeling of actually being in the space itself.
Virtual reality (VR) marries both 360 with 3D to give you the ultimate feeling of volumetric photography. VR video content is computer-generated, using programs such as Matterport to render vivid 3D experiences of a selected location.
Matterport, used with 360 cameras, delivers stunning photographic captures and VR video that you can use for your website and Google profiles.
ViviScape can help!
We have all three technologies to offer you in our 3D digital VR tours and photography packages. This technology allows visitors to your site to tour your properties or facilities, all with a click of the mouse. They’ll get a realistic virtual view of what it’s like to be in the location, as well as a good idea of the dimensions and measurements. Plus, you can use your easily downloadable images for all sorts of medium and marketing collateral.
This virtual touring ability is used in real estate, hospitality, construction, architecture, home building, renovation, and much more. Local small businesses like restaurants can use it to showcase the ambiance and atmosphere of their establishments and entertainment. Wedding venues love the panoramic views of 360 photography and VR tours to show off the beauty of the location.
When customers make an informed decision by having access to more information like 3D imagery, they feel more satisfied with their purchase. The possibilities are endless with 3D digital VR tours and photography by ViviScape! Contact us today to get started with incorporating this innovative technology into your marketing strategy. We’ll walk you through the process and make sure it matches up nicely with other aspects of your marketing plan.
Contact us today via our online form or call (574) 207-6511 for a free consultation.